Obama Finally Gets Sticky

September 19, 2008 at 12:28 am | Posted in Uncategorized | 2 Comments

The problem with both campaigns this general election cycle is short-term focus.  Each campaign is working the 24-hour news cycle as if it’s their last.  No signs of a developing a long term message, just rapid response to the scathing attacks that seem to be getting hotter each day.

One of Obama’s problems is his inability to create a “sticky” ad as Chuck Todd of NBC News pointed out in his First Read blog Wednesday. He said

A lot of smart political types have been surprised by the lack of “stickiness” of Obama’s TV ads. McCain’s ads might be getting killed by the truth-squadders, but they are being talked about and voters seem to remember them. There’s not a memorable Obama TV ad that anyone can point to and say, “Wow, that’s an interesting ad,” even as they seem well produced and well focus-grouped

From the looks of a new ad out tonight, called  Who Advises, Obama may have gotten the hint. The ad is a scathing attack on McCain’s lack of economic experience and the shaky credentials of his economic advisors, including President Bush.  He hits McCain’s three big vulnerabilities: 1. “fundamentals of our economy are strong” stumble on Monday, 2. His former economic advisor’s nation of whiners blunder and 3. the Bush-McCain chain.

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